There's no denying it. We're all so connected these days. With social media platforms like Facebook, Twitter, and Pinterest, there's very little we don't know about our friends and family. Because forward-thinking luxury auto brand Mercedes-Benz is targeted mainly at compact-car drivers between the ages of 20-45, it's decided the best way to learn about its drivers is through some of these platforms. It's a careful process, though. The brand is also aware that advertising and researching via social media can be a thin line to tread.